Google Nemesis
Finding the Right Market
This is the most important step in creating your information product. Sure the quality of the product is important and sure the sales letter can be the difference between having moderate sales and hitting the jackpot, but if your product isn’t in a good market, it doesn’t matter.
It doesn’t matter how good your product is, it doesn’t matter how stupendous your sales letter is, if there isn’t a demand for the product. Finding that great market is the first and most important part of the process. So, the question is where can I find the best markets?
In order to find a great market you have to first understand what makes up a market. A market is made up of buyers and seller’s. Since you are targeting buyers, you have to find out what the characteristics of a great buyer are. I have come up with five characteristics that great buyers should have.
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